Emmanichols’s Weblog

Graphics design is …….

Posted in Uncategorized by emmanichols on October 10, 2008

Andrian Shaughnessy  explained that …

“Occasionally, graphic design lurches into the media  spotlight, as it did recently when the London 2012 logo was caught up in a media firestorm”

2012 BRAND

  • They want to use the inspiration of the Olympic and Paralympic Games to change lives
  • They needed a powerful brand to help people achieve an ambition
  • A brand that combines the power of the Olympic rings and the city of London together
  • The number 2012 is the brand
  • It is universal and understandable worldwide
  • The emblem is simple, distinct, bold and buzzing with energy
  • Its form is inclusive yet consistent and has incredible flexibility to encourage access and participation
  • It can communicate with anyone from commercial organisations to kids playing sport.
  • It feels young in spirit
  • Full of confidence, certainty and opportunity

“Our Games will be for everyone”


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